Ad Decisioning

Assess

Techniques

The process of selecting which advertisement to show to a user in real time.

Why it's here

Placed in Assess: 1 article(s) of evidence from 1 source(s), led by research-stage coverage, with 1 in the last 30 days. Confidence 24%. Low accumulated evidence, so it defaults conservatively pending more signal.

Evidence (1)

5InfoQ·8/5/2026research
JioHotstar Details Distributed Ad Request Engineering for Streaming Scale
JioHotstar describes the distributed architecture behind its real-time ad request pipeline for streaming playback. The system combines ad decisioning, waterfall tiering, pacing algorithms, latency optimization, and service coordination to select and serve personalized ads at scale.